The company does not make only her name, but mainly the people who work for it. That's why we decided to create our logo, in cooperation with Dan Vojtech, from the people who are caring about you and moving your work a step further.
How did we come to the idea of our new logo?
At the FomeiTop exhibition, the photographer Dan Vojtěch said: "I am collaborating with Fomei for a long
time, I often meet with workers in Hradec Králové. It is a great group of people and what is nice, Fomei
team does not change. I wanted to express that there is a stable and energetic team behind the Fomei brand.
I liked the idea of creating a logo from the staff, and I was thinking of using battery strobe flash.
Every worker holds a flash which is strobe on the photo. This light can express the energy of the "fomeják"
individual but they together create Fomei."
The logo of Fomei was created at the logistics centre in Hradec Králové. The whole photo day was prepared
to make the photo shoot fun for both the staff and the photographer and his team. An important thing about
the photo shoot was that the asphalt surface had to be irrigated regularly so that the photographer had
a monolithic black background that was attracted by the special gloss due to the water. For a perfect
shot from the top, we have secured a ten-meter high lift platform for Dan Vojtěch.